Tangential: Data analytics is essentially surveys done backwards
Slightly off-topic from Cybersecurity, but an interesting thought: data analytics is essentially surveys done backwards.
| Surveys | Data analytics |
|---|---|
| Questions are crafted in advance and then results are collected | No questions necessary, just collect as much data points (e.g. timestamps, sensor data etc.) as possible |
| Responses are counted/studied | Insights are derived from large amounts of raw data using statistical modelling techniques |
| Qualitative approach to arrive at quantitative insights | Quantitative approach to arrive at qualitative insights |
| Knowledge of human behaviour, psychology, sociology, culture, humanities are key requirements for success | Mathematical (statistical) modelling and domain knowledge are the key requirements for success |
| Collects highly qualified data | Collects even poor quality data which can later be processed |
| Targeted approach | Iterative approach |
Aravind Jose T.